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Opposite × Australia Post
Current State of Communications
This Desktop Review assesses twenty real Australia Post safety communications against the six SIGNAL principles, mapped across a 27-channel ecosystem.
Most safety messages travel from sent, to read, not from sent, to acted on.
01The landscape
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Communication channels
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Content types
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Artefacts assessed vs SIGNAL
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Metric measured today: read rate
02The distance a message travels
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Sent · every channel
~0
Read · where measured
?
Acted on · unmeasured
Read rate is the only quantified metric across the network. It tells you a message arrived, never that it worked. Closing that gap is the point of Project Signal.
03Build a profiletap or drag an artefact to add it
The document index · 20 artefactsscore /5
Combined SIGNAL profile0 selected
Combined average
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In this profile · 0 artefacts
Nothing selected yet. Drag an artefact here, tap one, or choose a preset.
↳ Compare a preset like “Toolbox talks” against “Governance” to see how the profile shifts.
04Explore the portfoliodrag a card corner to resize
Positioning map · plot the 20 artefacts on any two principles
X axis
Y axis
The spread
4.5→2.3
Strongest to weakest within the same organisation. Quality is author-driven, not systematic.
Profile by format · combined average /5
05The six principlestap a card to flip
06The rangehover a card to open it
07The matrixclick a column to sort
08What the review found
09Where it points
PROJECT SIGNAL · Current State of Communications · from the Desktop Review v1.0OPPOSITE × AUSTRALIA POST · Sent → Acted On